Cruelty-free pet foods

Benevo is an independent pet food company based in Hampshire in the UK, 100% veggie-owned, family business.

Our name ‘Benevo’, comes from the word ‘Benevolent’ which means ‘promoting the welfare and happiness of others’ and ‘to do good’.

Back in 2004, it became apparent to us the last meat in most veggie households was the meat their pets were eating. Many of those pets were rescue animals and so having rescued one animal, people found themselves with an ethical dilemma as they spooned out a less fortunate animal from a tin. For some, having to buy meat to feed a pet meant they had chosen not to have a pet at all.

Rather than campaign for change or beg the likes of Mars and Purina to listen, we believed, and still do, in providing real world alternatives to traditional meat pet foods ourselves. Replacing those essential nutrients found in meat with bio-available alternatives from non-animal sources. Working independently we could apply our knowledge and ethics without having to please shareholders. After a year of research and development we launched Benevo Dog and Benevo Cat as a solution to the ethical problem. Since then we have continued to invest, develop and pioneer meat-free pet food nutrition for the benefit of all animals with certified organic food, grain-free options and rawhide alternative treats to name but a few.

Our products are approved by the UK Vegan Society and Vegetarian Society. We are also PETA approved for not testing on animals and for two years running Benevo has achieved the highest level possible from the Good Shopping Guide’s Ethical Organisation Award of 100 out of 100. Also, the Ethical Consumer Magazine rate Benevo Dog Organic as the most ethical pet food with a score of 20/20.

If you have a dog or cat and are considering a more ethical pet food you can find our products in good healthfood stores, pet stores and by searching online.

UK – our products can be found in many physical and online shops in the UK. Here are two with national coverage.
www.itsapetthing.co.uk
www.veggiepets.com (also ships to over 40 countries a year)